Local search marketing

Be the business they call first.

When someone nearby searches for what you do, three names show up on the map — and they get the phone calls. We put you there with Google Business Profile optimization, Local Service Ads, and Google Ads that are built to book jobs, not collect clicks.

  • Starting at $89/month
  • Month-to-month — no long contracts
  • You own every account
google.com — plumber near me

Local results

Your Business
★★★★★ 4.9 (218) · Open now
Google Guaranteed
2
Competitor A
★★★★☆ 4.2 (61)
3
Competitor B
★★★☆☆ 3.8 (24)
Map pack position #7 → #1
$89

Starter plan, per month

4

Packages to grow into

48hrs

Typical onboarding turnaround

0

Long-term contracts

Why it works together

One search. Three chances to be chosen.

A single “near me” search shows Local Service Ads at the very top, Google Ads underneath, and the map pack below that. Own one and you catch some of the demand. Own all three and it becomes very hard for a competitor to win that customer.

  • Local Service Ads capture the highest-intent callers first, at a fixed cost per lead.
  • Google Ads cover the searches LSA doesn’t — specific services, brand defense, emergency terms.
  • Your Business Profile earns the free clicks forever and lifts the credibility of everything above it.

Search results page — top to bottom

1. Local Service AdsPay per lead
2. Google Ads (Search)Pay per click
3. Map pack — top 3Free / organic
4. Organic listingsFree / organic

Share of clicks you can influence

All three channels managed together

Business Profile alone

How it works

Simple to start. Serious about follow-through.

No 60-page proposals and no six-month ramp-up. Here’s exactly what happens after you reach out.

Strategy call

A short call where we map where you rank across your service area, pull your profile’s gaps, and check what your top three competitors are doing that you aren’t. You get the findings whether or not you hire us.

Pick your starting point

Most businesses start with Business Profile optimization at $89/month, then layer in Local Service Ads or Google Ads once the foundation is solid. You choose the pace.

Build & launch

We optimize the profile, handle LSA verification paperwork, build campaigns, and set up call tracking — typically live within a couple of weeks, verification timelines permitting.

Manage & report

Weekly posts, review responses, bid and budget management, lead-quality disputes, and reporting in plain English: calls, leads, cost per lead, and what we’re changing next.

What changes

Page two doesn’t get phone calls

Three businesses show up when someone nearby searches. Everyone else is a scroll away, and almost nobody scrolls. Here’s the move we’re hired to make.

ac repair near me Local pack

Ranked results

Northside Air & Heat
HVAC contractor · ★★★★☆ (94) · 2.1 mi
#1#2
Valley Comfort Systems
HVAC contractor · ★★★★☆ (61) · 3.4 mi
#2#3
Crestline Mechanical
HVAC contractor · ★★★☆☆ (38) · 4.0 mi
#3#4
Bluepeak Heating
HVAC contractor · ★★★☆☆ (22) · 5.2 mi
#4#5
Your Business
HVAC contractor · ★★★★★ (147) · 1.8 mi
#5#4#3#2#1

Profile activity

Calls from your profile0
Direction requests0
Review response rate0

Calls, last 12 weeks

Verified, optimized & posting weekly
Top 3 in the map pack
Every review answered
4.9 average rating

Illustrative example, not a specific client result. What’s achievable depends on your market, category, and competition.

Who we work with

Built for businesses that run on phone calls

If your customers find you by searching nearby and your next job starts with a call or a form, this is the right fit.

Home services

HVAC, plumbing, electrical, roofing, garage doors, appliance repair.

Contractors

Remodeling, landscaping, concrete, painting, fencing, pool service.

Specialty trades

Pest control, water damage, locksmiths, movers, junk removal, cleaning.

Local professionals

Law, dental, medical, chiropractic, real estate, and other local practices.

Why Point

An agency that acts like it works for you

We’re small on purpose. You talk to the person doing the work, you keep the keys to every account, and you’re free to leave whenever you like. That keeps us honest.

  • You own your accounts. Your Business Profile, ad accounts, and data stay in your name. If we part ways, everything stays with you.
  • Month-to-month. No annual lock-in and no cancellation fee. We keep the account by earning it.
  • Transparent pricing. Management fees are separate from ad spend, so you always know what goes to Google and what goes to us.
  • Leads, not vanity metrics. We report calls, forms, and cost per lead — not impressions you can’t deposit.
  • Direct access. Call or text the person running your account. No ticket queue.

Sample performance report

Calls from Business Profile142
Local Service Ads leads38
Google Ads conversions51
Average cost per lead$46
Direction requests310

Illustrative example. Actual numbers depend on your market, budget, and service area.

Pricing

Start where it makes sense

Four month-to-month packages. Begin by owning your Business Profile and add channels as the leads justify it. Ad spend is always billed separately.

Starting point

LOCAL

Own your Google Business Profile and start showing up in the map pack.

$89/month

Month-to-month · ad spend billed separately

  • Full profile optimization — categories, services, description & attributes
  • Weekly Google Posts
  • Review monitoring & response drafting
  • Photo & media updates
  • Service-area & NAP consistency checks
  • Map-pack rank tracking & reporting
Get started

LEADS

Add Google Local Services Ads and start paying for leads instead of clicks.

$599/month

Month-to-month · ad spend billed separately

  • Everything in LOCAL, plus:
  • Google Local Services Ads setup
  • LSA management & optimization
  • Lead monitoring
  • Performance recommendations
Get started

DOMINATE

Every channel we run, managed together — including Meta Ads and creative.

$2,997/month

Month-to-month · ad spend billed separately

  • Everything in GROWTH, plus:
  • Meta Ads management
  • Campaign strategy
  • Audience targeting & retargeting
  • Ongoing optimization
  • Ad creative management
  • Management of up to $10,000/mo in ad spend
Get started

See the full comparison — or tell us about your business and we’ll recommend one.

FAQ

Frequently asked questions

What exactly do I get for $89/month?

That's the LOCAL package: your Google Business Profile managed end to end. A full optimization pass on categories, services, description, hours and attributes; weekly Google Posts; review monitoring with drafted responses; photo and media updates; service-area and NAP consistency checks; and rank tracking across your service area with regular reporting. Month-to-month, no setup fee.

What are the four packages?

LOCAL ($89/mo) is Google Business Profile management. LEADS ($599/mo) adds Google Local Services Ads. GROWTH ($997/mo) adds a managed website, on-page SEO, conversion optimization and a second paid channel. DOMINATE ($2,997/mo) adds Meta Ads with creative, audience targeting and retargeting, and doubles the managed ad spend to $10,000/mo. Full comparison here.

How is Local Service Ads different from Google Ads?

Local Service Ads sit above everything else on the page and carry the Google Guaranteed badge. You pay per lead rather than per click, and you have to pass a background and license check to qualify. Google Ads sits just below, charges per click, and gives you far more control over which specific searches you appear for. Most local businesses do best running both, because they capture different parts of the same demand.

Do I need a website to work with you?

Not to start. LOCAL and LEADS both generate calls without one — your Business Profile and Local Services Ads can carry you a long way. If you don't have a site, or the one you have doesn't convert, that's exactly what GROWTH is for: we build, host and maintain it, and handle the on-page SEO.

How long before I see results?

Business Profile changes usually start moving within a few weeks, with meaningful ranking shifts over two to three months. Local Service Ads depend on how fast Google clears your background check and license verification — often one to three weeks. Google Ads can generate leads on day one, but it takes about a month of data before we can tune it properly. Anyone promising page-one results in a week is guessing.

Am I locked into a contract?

No. Everything is month-to-month. Cancel any time with notice before your next billing date, and your accounts stay in your name.

Is my ad spend included in the package price?

No, and that's deliberate. Ad spend is always paid separately by you, directly to Google or Meta, on your own account and your own card. The monthly package price is our management fee and nothing else, so you always know exactly where every dollar goes. Above your package's included ad-spend limit ($5,000/mo on GROWTH, $10,000/mo on DOMINATE), the management fee increases by 10% for each additional $5,000.

Ready to be the business they call?

Book a short strategy call. We’ll walk through where you rank, who’s beating you, and what it takes to fix it — no obligation, no pressure.