Google Business Profile Optimization
Your Business Profile is the single highest-leverage free asset in local marketing — and most are half-finished. We optimize it, manage it every week, and keep it competitive in the map pack. Included in every package, from $89/month.
A claimed profile is not an optimized one
Most local businesses claim their profile, fill in the phone number, upload a logo, and never touch it again. Google reads that as a business that might not be operating. Meanwhile the competitor two towns over is posting weekly, answering every review, and sitting in the top three.
The map pack only has three slots. Getting into them is not luck — it’s relevance, distance, and prominence, and two of those three are things you can actually work on.
Common profile gaps we find
Everything in the LOCAL package
One flat monthly fee at $89/month. No setup charge, no contract, and no surprise add-ons.
Full optimization audit
We go through every field on your profile — primary and secondary categories, services, attributes, hours, holiday hours, description, and business info — and fix what’s working against you.
Weekly Google posts
Fresh posts every week covering offers, services, and updates. Active profiles signal an active business, and posts give searchers a reason to call today.
Review monitoring & responses
We watch for new reviews and draft responses for your approval — including the hard ones. Response rate and recency both matter for how you rank.
Photo & media updates
Regular uploads of job photos, team shots, and vehicle or storefront images, geo-relevant and properly named.
Services & service-area build-out
Every service you offer, written out and mapped to the searches people actually type — plus an accurate service area so you show up in the right towns.
Performance reporting
Calls, website clicks, direction requests, and how you rank across your service area — explained in plain English, with what we’re doing next.
From audit to top three
Audit & baseline
We record where you currently rank across a grid of points in your service area, so improvement is measurable rather than a feeling.
Optimization pass
Categories, services, description, attributes, hours, photos, and NAP consistency all corrected in the first two weeks.
Weekly management
Posts, photos, review responses, Q&A seeding, and updates — the ongoing activity that keeps the profile competitive.
Report & refine
Regular reporting on calls and rankings, with the next set of priorities laid out clearly.
Business Profile management starts at $89/month
It’s included in every package — LOCAL covers the profile on its own, and the higher tiers add lead channels on top.
LOCAL
Own your Google Business Profile and start showing up in the map pack.
Month-to-month · ad spend billed separately
- Full profile optimization — categories, services, description & attributes
- Weekly Google Posts
- Review monitoring & response drafting
- Photo & media updates
- Service-area & NAP consistency checks
- Map-pack rank tracking & reporting
LEADS
Add Google Local Services Ads and start paying for leads instead of clicks.
Month-to-month · ad spend billed separately
- Everything in LOCAL, plus:
- Google Local Services Ads setup
- LSA management & optimization
- Lead monitoring
- Performance recommendations
GROWTH
A managed website, on-page SEO and a second paid channel working together.
Month-to-month · ad spend billed separately
- Everything in LEADS, plus:
- Professionally managed website
- Hosting & maintenance
- On-page SEO
- Conversion optimization
- One additional paid advertising channel
- Management of up to $5,000/mo in ad spend
DOMINATE
Every channel we run, managed together — including Meta Ads and creative.
Month-to-month · ad spend billed separately
- Everything in GROWTH, plus:
- Meta Ads management
- Campaign strategy
- Audience targeting & retargeting
- Ongoing optimization
- Ad creative management
- Management of up to $10,000/mo in ad spend
Ad spend is separate
Ad spend is always paid separately by the client and is not included in any monthly package price. See the full comparison →
Google Business Profile questions
Do I need to give you access to my profile?
Yes — you add us as a manager on your Google Business Profile. You stay the owner the entire time, you can see everything we do, and you can remove access with two clicks whenever you want.
What if my profile is suspended?
We handle reinstatement requests. Suspensions usually come from an address issue, a category that doesn't match the actual business, or a name stuffed with keywords. We'll tell you honestly whether reinstatement looks likely before you spend anything.
Can you get me more reviews?
We set up a review request process and make it easy for happy customers to leave one — a short link, a QR code, and simple follow-up wording. We do not buy, incentivize, or fabricate reviews; that's a fast way to lose the profile entirely.
Is $89/month really all-in?
For a single-location profile, yes. There's no setup fee and no minimum term, and everything listed in LOCAL is covered by that one monthly figure. Additional locations are quoted separately, and ad management or a managed website come with the higher packages.
How is this different from just doing it myself?
It isn't magic — it's consistency. Most owners know they should post weekly and answer reviews, and almost none of them do it for twelve months straight. That consistency is what you're paying for.
See where you actually rank.
On a short strategy call we’ll run a visibility check on your Business Profile and show you the gaps between you and the top three in your area.