Google Ads Management
Search campaigns built for one purpose: booked jobs. Tight keyword targeting, aggressive negative lists, call tracking on every campaign, and honest reporting on what each lead actually costs. Included from the GROWTH package at $997/month.
Most local ad accounts waste money in the same three places
We’ve seen enough accounts to know where the budget leaks. Fixing these usually matters more than any clever bidding strategy.
- Broad match with no negatives. You end up paying for “free,” “DIY,” “jobs,” and “salary” searches all month.
- No conversion tracking. If calls and forms aren’t tracked properly, Google optimizes toward clicks — and clicks don’t pay payroll.
- Ads pointing at a homepage. Someone searching for emergency drain cleaning should land on a page about emergency drain cleaning, not your company history.
We fix the plumbing first, then optimize. It’s less exciting than a rebuild, and it works.
Where the budget goes
Typical unmanaged account
Spend on searches that can convert
After negatives, match types & tracking
Spend on searches that can convert
Illustrative. Actual improvement depends on account condition and market.
Full-service search campaign management
Built and managed for local service businesses — the kind where a lead is a phone call, not a shopping cart.
Keyword & match type strategy
We target the searches with buying intent and cut the research traffic. Exact and phrase match carry the budget; broad match is used carefully, if at all.
Negative keyword management
An actively maintained negative list, reviewed weekly against real search terms. This is the single biggest lever on wasted spend.
Call & conversion tracking
Call tracking, form tracking, and proper conversion values so Google optimizes toward leads instead of clicks.
Ad copy & extensions
Multiple ad variants per group, tested continuously, with sitelinks, callouts, call extensions and location extensions all configured.
Geo & schedule targeting
Bid up where your best jobs come from, down where they don’t, and adjust by time of day so you’re strongest when your phone is answered.
Landing page guidance
We’ll tell you exactly what the destination page needs to convert — and work with your web person, or build a dedicated page if you’d rather we handle it.
Launch, learn, tighten
Account & market review
We look at your existing account (or build fresh), size the market, and estimate realistic click costs and lead volume for your budget.
Build & track
Campaign structure, keywords, negatives, ad copy, extensions, and full conversion tracking before a single dollar is spent.
Launch & monitor
Daily monitoring in the first weeks. Search terms reviewed, waste cut early, and bids adjusted as data comes in.
Optimize & report
Ongoing testing and reporting on spend, leads, cost per lead, and the specific changes planned next.
Google Ads comes with GROWTH and DOMINATE
GROWTH includes one additional paid advertising channel alongside Local Services Ads — for most local businesses that’s Google Ads. DOMINATE adds Meta Ads and further channels on top.
LOCAL
Own your Google Business Profile and start showing up in the map pack.
Month-to-month · ad spend billed separately
- Full profile optimization — categories, services, description & attributes
- Weekly Google Posts
- Review monitoring & response drafting
- Photo & media updates
- Service-area & NAP consistency checks
- Map-pack rank tracking & reporting
LEADS
Add Google Local Services Ads and start paying for leads instead of clicks.
Month-to-month · ad spend billed separately
- Everything in LOCAL, plus:
- Google Local Services Ads setup
- LSA management & optimization
- Lead monitoring
- Performance recommendations
GROWTH
A managed website, on-page SEO and a second paid channel working together.
Month-to-month · ad spend billed separately
- Everything in LEADS, plus:
- Professionally managed website
- Hosting & maintenance
- On-page SEO
- Conversion optimization
- One additional paid advertising channel
- Management of up to $5,000/mo in ad spend
DOMINATE
Every channel we run, managed together — including Meta Ads and creative.
Month-to-month · ad spend billed separately
- Everything in GROWTH, plus:
- Meta Ads management
- Campaign strategy
- Audience targeting & retargeting
- Ongoing optimization
- Ad creative management
- Management of up to $10,000/mo in ad spend
Ad spend is separate — always
Ad spend is always paid separately by the client and is not included in any monthly package price. You pay Google directly, on your own account, with your own card. The package price is our management fee and nothing else.
Spending above your package’s limit?
For managed ad spend above your package’s included limit — $5,000/month on GROWTH, $10,000/month on DOMINATE — the monthly management fee increases by 10% for each additional $5,000 in ad spend. We confirm the exact fee in writing before it takes effect.
Google Ads questions
What's the minimum ad budget you'll work with?
It depends on your market more than a fixed floor. In a competitive metro where clicks run $30+, a small budget gets you a handful of clicks a day and never gathers enough data to optimize. We'll tell you on the call whether your budget can realistically compete — and if it can't, we'll suggest starting with Business Profile and LSA instead.
Who owns the ad account?
You do. We work inside your account with manager access. If we stop working together you keep the account, the campaign history, and all the data — nothing gets held hostage.
Do you require a long-term contract?
No. Every package is month-to-month. We do ask for a fair runway — usually about 90 days — because campaigns genuinely need time to gather data, but you're never locked in.
How much ad spend does the package cover?
GROWTH includes management of up to $5,000/month in total ad spend; DOMINATE includes up to $10,000/month. Above your package's limit, the management fee increases by 10% for each additional $5,000. The spend itself is always paid by you, directly to the platform.
Will you work with my existing account?
Usually, yes. Rebuilding from scratch throws away conversion history that has real value. We'll audit what's there and tell you honestly whether it's worth restructuring or starting over.
Do you do Performance Max or just Search?
Search is the core for local service businesses, because that's where the intent is. Performance Max and Display can work as a supplement in the right situation, but we won't put your budget there just because it's easy to run.
Find out what leads should cost in your market.
Tell us your service area, your budget, and what you sell. On a short call we’ll give you a realistic estimate of click costs, lead volume, and whether Google Ads is the right first move for you.