Google Local Service Ads Management
The very top of the page, the Google Guaranteed badge next to your name, and a cost per lead you can actually budget around. We handle verification, budgets, lead disputes, and the reviews that keep you ranking. Included from the LEADS package at $599/month.
Above the ads. Above the map.
Local Service Ads appear before everything else on a “near me” search — before paid search results, before the map pack, before organic. They carry the green Google Guaranteed checkmark, and they charge you per lead instead of per click.
For a service business, that changes the math entirely. You’re no longer paying for tire-kickers who click and bounce. You’re paying for a phone call or a message from someone in your service area who wants the job done.
- Top-of-page placement, above paid and organic results
- Google Guaranteed badge builds instant trust
- Pay per lead, not per click
- Disputable charges when a lead is out of area or off-service
Local Service Ads
The parts that make or break an LSA account
LSA looks simple from the outside. In practice, ranking depends on your review profile, responsiveness, budget, and how carefully you police the leads you’re billed for.
Verification & onboarding
License, insurance, and background check paperwork is the number one reason accounts stall. We walk you through it and keep it moving to approval.
Budget & lead-cap strategy
Weekly budgets set so you get enough volume to stay visible without buying leads you can’t service. Adjusted seasonally as demand shifts.
Bad-lead disputes
Wrong number, out of area, spam, or a service you don’t offer — all disputable. We file them consistently so you aren’t quietly paying for junk.
Review generation
Your LSA ranking leans heavily on review volume and recency. We build a repeatable request process so reviews keep arriving.
Responsiveness coaching
Google tracks how fast you answer. We set up the alerts and the routine that keeps your answer rate high — a huge and often ignored ranking factor.
Lead tracking & reporting
Every lead logged, categorized, and reported with a real cost per booked job — not just cost per lead.
From application to first lead
Eligibility check
Not every industry or city is covered by LSA. We confirm your category is eligible before anyone fills out a form.
Verification
Business registration, license, and insurance documents submitted, plus the background checks Google requires for you and your team.
Profile & budget build
Services, service areas, hours, and weekly budget configured to match the jobs you actually want.
Manage & optimize
Ongoing budget tuning, dispute filing, review generation, and reporting once leads start coming in.
Local Services Ads are included from LEADS up
LSA setup, management, optimization, lead monitoring and performance recommendations come with the LEADS package and everything above it.
LOCAL
Own your Google Business Profile and start showing up in the map pack.
Month-to-month · ad spend billed separately
- Full profile optimization — categories, services, description & attributes
- Weekly Google Posts
- Review monitoring & response drafting
- Photo & media updates
- Service-area & NAP consistency checks
- Map-pack rank tracking & reporting
LEADS
Add Google Local Services Ads and start paying for leads instead of clicks.
Month-to-month · ad spend billed separately
- Everything in LOCAL, plus:
- Google Local Services Ads setup
- LSA management & optimization
- Lead monitoring
- Performance recommendations
GROWTH
A managed website, on-page SEO and a second paid channel working together.
Month-to-month · ad spend billed separately
- Everything in LEADS, plus:
- Professionally managed website
- Hosting & maintenance
- On-page SEO
- Conversion optimization
- One additional paid advertising channel
- Management of up to $5,000/mo in ad spend
DOMINATE
Every channel we run, managed together — including Meta Ads and creative.
Month-to-month · ad spend billed separately
- Everything in GROWTH, plus:
- Meta Ads management
- Campaign strategy
- Audience targeting & retargeting
- Ongoing optimization
- Ad creative management
- Management of up to $10,000/mo in ad spend
Lead costs are separate from the package price
Ad spend is always paid separately by the client and is not included in any monthly package price. Google charges you per lead directly, on your own account, so you can see and dispute every charge yourself.
Local Service Ads questions
How much does a lead cost?
It varies a lot by industry and metro — anywhere from around $20 to well over $100 per lead. Google sets the price and it moves with demand. We'll give you a realistic range for your specific category and area on the call rather than a number that sounds good.
What is the Google Guaranteed badge?
It's the green checkmark shown next to LSA advertisers who have passed Google's license, insurance, and background screening. Google also backs qualifying jobs booked through LSA up to a coverage limit, subject to their terms. It's a meaningful trust signal for someone choosing between three strangers.
How long does verification take?
Usually one to three weeks, occasionally longer if documents need correcting or background checks are slow. It's the one part of the timeline nobody can speed up — but we can keep it from stalling.
Can I run LSA and Google Ads at the same time?
Yes, and most of our clients do. They occupy different positions on the page and capture different searches. LSA takes the highest-intent traffic at the top; Google Ads covers the specific, technical, and long-tail searches LSA doesn't reach.
What if I get a lead that isn't real?
You dispute it, and if Google agrees you're credited. The catch is that disputes have deadlines and most businesses forget to file them. We track and file disputes as part of management — over a year, it adds up to real money.
Find out if LSA is available in your category.
Coverage varies by industry and metro. On a short call we’ll check your eligibility, estimate your likely cost per lead, and tell you honestly whether it’s worth it for your business.